Just held in the Yu Bailin at the beginning of the month royal “ pink clique is right “ , company of famous fashionable dress loves the Germany that the distinguished personages of group of fashion of many 400 international, social circle and politics business honoured guest attend Si Kada joint-stock company (EscadaAG) because cannot procuration is enough capital, application goes bankrupt protection. And card amounts to Cong Aisi of our newspaper reporter the know on website of joint-stock company government, this company already was appointed preliminary go bankrupt lawyer. Nevertheless, the message says, chairman of the board of directors before EM.TV of German media company has fun at buy “ Escada “ brand.
“We have one stature brand Escadasport only now, escada advocate the brand is paid no attention to all the time because of the sale want, at the beginning of this year already by new introduce a brand to replace. “ Guangzhou friendship (000987, ) Jiang Guoyuan of vise general manager of Guangzhou friendship store expresses. Besides, aisikada is in Shanghai the flagship store position of constant grand square also is replaced by PRADA.
Escada or be torn apart to sell
Regard the world as one of the oldest female outfit brands, aisikada is · of Mi of black of Hollywood famed star rub one of brands that Er, Paris Hilton likes. But because manage an alternate and error of strategic fixed position often, be in brand of high-grade fashionable dress all the time downstream, sales revenue of the last few years and profit drop more quickly. Disclose according to net of this company official, love sale of financial year of Si Kada 2007/2008 to be 582 million euro, under last year level of 686 million euro; Love sale of Si Kada share to also fall among them to 389 million euro, and its sale ever amounted to 461 million euro last year.
The economic crisis that sweeps across the whole world inflicts heavy losses on again this year the staple market such as its beauty Russia, after this one concussion, aisikada up to 2009 end of the 2nd quarter, sale relatively the corresponding period dropped 2008 16.1% , the deficit after duty amounts to 70.3 million euro.
According to “ wall street daily “ message, this company ever hoped to pass to bond hold person issue new debt to wait recombine plan, reduce debt, obtain a few direct circulating fund. It is with every par value the new debt of 400 euro exchanges par value as a whole the old bond of 1000 euro. But Aisikada expresses in statement, must have by the regulation most probably the load holder of above agrees to accept bond to recombine, company ability obtains a bank to borrow money. But final only the load holder of 46% agrees to recombine a plan, because be faced with,fluidity is not worth and application goes bankrupt.
Aisikada exceeds 60 countries to have agency of 225 182 doors city, accredit and 2200 stuff in the whole world. Application goes bankrupt after message exposure, share price steeps fall, amount to for a time this company hanged out his shingle 1986 the minimum price since appearing on the market — , every 0.73 euro. It is reported, aisikada is presiding apparitor Bruno Saelzer and its wife are successive recently its support a large number of two days of usu. in anticipation of or in order to bring about a fall in price some loves Si Kada stock. When joining this company last year, bruno Saelze ever purchased the share of 0.9% .
Nevertheless at present the message comes out, a group of investor that are a delegate by N Ickolaus Becker of chairman of the board of directors before E M.T V of German media company had expressed to have fun at to Aisikada. But the document that offers according to them, buy a likelihood relevantly to involve Aisikada‘s brand, chartered right, goods in stock and distribute channel only, is not whole appear on the market company, also do not try to recombine.
Go bankrupt chain-reacting brings about reshuffle
It is reported, because economic crisis affects the influence increases gradually, “Luxury is fatigue “ the trend begins to spread, cause chain reaction.
May, have the C H ristianLacroix that includes the international star such as Maidangna, Zhang Manyu to sing the praises not to endure concussion of financial seismic sea wave, application goes bankrupt. And 1988, the company of top class luxury is in this indicative France when Parisian intercontinental restaurant rolls out show of advanced and custom-built dress first, ceng Ling is whole Parisian the whole town turns out.
Not merely such, the old brand company with a few long histories encounters accident likewise. Ever held the post of Li Sha of British queen Yi business of production of advanced and custom-built fashionable dress breaths out the England with Bai Ershi sartorial for use of an emperor Di Aimisi also is close to going bankrupt. This year Feburary, own the famous brand such as Fei Lei of Zhan Fulan division · , have the high-end brand production such as dress of Fan Saizhe motion and the Milan of the license that sell carry out at the same time section of the Lttierre below division of group of ITH Olding of fashionable estate magnate goes broke. Have similar lot still have the BILLBLA SS that already went bankrupt, N inaRicci that is about to go bankrupt, JilSander that after going bankrupt, is bought.
The chain reaction that because go bankrupt,causes, luxury industry begins reshuffle. It is reported, borghesi of fashionable dress group bought his to be in from inside the hand of Italian M ariella that devotes oneself to to produce dress and leather product 50% of brand of jewelry industry Rosato; T Iffany company will buy brand of Lam BertsonT ruex this year in June, before high-grade vanity has 3 months of company with the skin, latter applied for to go bankrupt. the message says recently, country is high Yue of heart of Fu of Yi of female outfit brand together ID G capital is preparing actively to buy ChristianLacroix.
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Luxury brand is in China or face polarization
Before financial crisis, of Chinese market not common expression makes luxury company is pulled open “ east into “ big screen. And recently, jiang Zengwei of undersecretary of Chinese Department of Commerce is concerned “ China may reduce entrance luxury and cosmetic import custom duty, consumer buys these products in home and not be abroad in order to encourage “ opinion on public affairs, make this is planted probably again east continue to upsurge into enthusiasm. But analytic personage thinks, wait with G U CCI, LV in China manage photograph of old old extravagant brand to compare, major brand is quite new to Chinese consumer, finite to consumer appeal, flexibility of the sale after introducing is very big, apparent polarization may appear on Chinese market.